Newsfire was added to the bundle after the sale of approximately 4,000 bundles, and TextMate was added after approximately 5,600 bundles were sold. It contained Delicious Library, FotoMagico, ShapeShifter, DEVONthink, Disco, Rapidweaver, iClip, Newsfire, TextMate, and the choice of one Pangea Software game ( Bugdom 2, Enigmo 2, Nanosaur 2, Pangea Arcade). The final bundle sold for US$49 and was available to any Mac user, regardless of participation in the heists leading up to the sale. This inaugural promotion sold more than 16,000 copies in one week. Users who successfully completed the heists were rewarded a US$2 discount on the bundle for each heist completed, as well as free licensed copies of various Mac OS X software applications that were not included in the final bundle. These challenges typically offered cryptic clues to Mac-related websites, where the answers could be found. Prior to the sale, a number of challenges (or "heists") were posted on the MacHeist site. It culminated with a week-long sale of a bundle of ten Mac OS X software applications for US$49. MacHeist I was a six-week-long event that the site ran at the end of 2006. As of November 2018, the website is a front-end for marketing by native advertising company StackCommerce. After a final promotion in May 2016, the original incarnation went offline. The site was founded by John Casasanta, Phillip Ryu, and Scott Meinzer. The site conducted marketing through challenges (or "heists") that allowed customers to win software licenses and/or discounts and sold software in bundles that increased in size as more customers purchased the offer. MacHeist was a website that bundled and resold Mac OS X software.
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